Data is the next “Intel Inside”. Enter: A mix of Facebook and advanced statistics – Corporate style of course.

I remember the days when people boasted about their computer hardware specifications and mentioned little if anything about software, bar the latest games they ‘acquired’ from their mates. Times have changed…

To be honest, I am only vaguely aware of exactly what CPU I have and what speed it runs at and really have no clue about my motherboard, but I can definitely tell you all about each and every app I have downloaded and the websites I just cannot live without.

There has been a paradigm shift, nowadays hardware and networking is taken for granted – simply looking at the households with access to the internet in Australia alone means people are used to being able to access what they want, when they want and exactly how they want.

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So basic economics tells us that data is cheap as supply far exceeds demand. Yet there are people who have made unfathomable fortunes through harnessing data, harnessing collective intelligence, and presenting it in certain ways. So, when it comes to web 2.0 what are they keys to success with data? Well Tim O’reily goes as far as saying that “SQL is the new HTML”. So it’s about storing and being able to manipulate valuable data quickly, at will, and and ensuring it’s availability at crucial times of need.

I personally believe the next “big thing” will be ‘that perfect application’ in a corporate environment. An application that is as friendly as Facebook on the outside but a statistics professor, accountant, psychologist, and work place productivity expert on the inside. I mean imagine it, businesses being able to interpret employee online behavior contributions and patterns to ensure they had the best possible staff positioned in the best possible roles, to ensure best possible business efficiency and effectiveness.

Anyone remember the movie Gattaca?  In order to get the best positions in the best corporations human beings were genetically profiled as well as evaluated and examined in almost all other aspects. I can’t help but think that as soon as human beings have access to / the rights to examine others in the cut throat environment of the corporate world they will, but we are not there yet.


So where are we right now? What about a Facebook style application that lets work mates communicate freely? I use one at work and I find it incredibly engaging. I like that there are no barriers, you can online chat (in the same way as facebook) with anyone in the company from the CEO to the receptionist. Effortlessly shaere information and organise functions etc. It’s truly does add another dimension to the work place like Facebook adds another dimension to our social lives. The particular web 2.0 app I use at work and recommend to anyone reading this is “Yammer”. Yammer is good, but it’s in its infancy…


The near future?  

In 2012 Apple famously filed a patent to blur their online footprint due to other companies mining information from the internet habits of its users. In short Apple does not want other companies profiting from their user data. 

The value is inside the relevant data set so, it has to be vehemently targeted and in a state of constant evolution. Well what about a Facebook style application that analyses everything that anyone ever contributes against complex algorithms created and tailored specifically for certain workplaces. I do believe this is the way of the future, I believe standard employment contracts will mention that everything is monitored and evaluated and in spite of this you will be expected to contribute. There are already countless articles available on electronic profiling like this one. Imagine having everything you ever posted or uploaded analysed. Imagine your employer building a profile on you to determine whether or not you really should be in your current role? This software will absolutely satisfy all 8 of the best practices mentioned in Lecture 3, effortlessly. It sounds unbelievable doesn’t it… but think about it… is it really that far fetched? The successful application will profile psychologically, intellectually, score intelligence, score financially and who knows… if it’s web cam enabled possibly even monitor eye patterns as we think. For what? For increased profit of course, to find the best of the best. The almighty $.

question mark

So what is the exact application? I am not 100% sure, for now it remains lurking in the back of the mind of its creator. As did the likes of Facebook, and Youtube until less than 10 years ago.  But it’s coming and sooner than you think…

I hope this post provided food for thought and inspired you to really think – how would you feel about the above type of application in your workplace?




Some excellent references:

Dr Jason Watson – Lecture 3 QUT


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