A recipe for successful blogging
Welcome to my first blog for INB346 – Enterprise 2.0
Throughout the semester I will be blogging my thoughts on social media in both a business and personal context and plan on providing honest, informed insight and reflection.
Through blogging I would very much like to:
- Establish relationships with like-minded professionals, specifically those interested in information systems consulting, psychology (my minor) and enterprise 2.0
- Establish a positive digital reputation
- Examine the way different people react to different technologies from a psychological view point.
So, how does one create a successful blog?
My personal blogging strategy is simple, I sat down and thought about what it was that attracted me to blogs by other authors. What was it that separated the authors I’d read once from the ones I’d take note of and recommend to others?
I came up with the following:
Keep content honest – Part of identifying with an audience is sharing a bit of yourself with every post. If you write like you love something, but really hate it, your audience is smart enough to realize.
Keep it up-to-date and post regularly – How many times have you looked something up in Google, found that someone had actually posted about the same topic, been excited for a split second, then realized it was last updated in 2006?
Be Informed – Say for a minute that you happen to own a 1986 Mazda Rx7 in the “GTR” variety and know for a fact that it was a model released in japan only (Yes, I love cars). You know that this model came with a sunroof, was turbocharged, and had climate control air-con with a very retro LCD display. You scour the web and find an rx7 blog post telling you that the only ’86 rx7 was the “Turbo II”. You instantly lose all respect for the author because you know that they are clueless.
Positive energy – Some blog posts are designed to ‘poke fun’ at others and that is well and good but no one likes being depressed. If people read your blog and feel unhappy chances are they will not return
Make yourself accessible – If people comment or contact you about a blog post get back to them. You are expanding your knowledge as well as your network!
All killer, no filler – If you write fluff for the sake of a word count or to try and make yourself appear more intelligent people are going to call you on it and move on. Stay on point, if your blog theme is cats, talk about cats!
Links to cool stuff – How much easier is it with embedded links? If you are talking about something cool, and stick a link right here, people can click mid-sentence instead of having to scan the rest of the document.
You need an audience – Write with a target audience in mind, not everyone is going to like your blog – and that’s ok. Interact with your readers and even guest blog to build your reputation and engage a wider audience. Social networking and keyword / search engine optimisation are further tools that can be utilised to gain a wider audience
There is a stack of information available on how to build great blogs, I liked this post by John Chow. Out of the ten or so sites I visited, his was the most unique and one of the most informative.
Examples of good “blogsmanship”
I like http://www.autoblog.com/ – I did say I loved cars didn’t I? The great thing about this blog is that their reviews are accurate, it’s constantly updated and they have excellent opinions (they nearly always agree with me!)
and http://www.guardian.co.uk/sport/london-2012-olympics-blog there are a million Olympic Games blogs at the moment, but this one is to the point, accurate, has minimal advertising, and the authors know what they are talking about.
And lastly, http://mindhacks.com/ the range of content here is just unbelievable, thanks largely to the number of contributors. It is an extremely easy and informative read.
See you next week!